4 Ways Christian Publishers Can Help Their Authors Market Themselves
For Christian publishers, there’s a lot to be happy about.
According to Statista, last year religious books generated more than $757MM in sales and has grown consecutively each year since 2017 (with the exception of a small dip in 2019).
According to a report by the Association of American Publishers, Christian book sales grew by 9.7% in 2020 – in the midst of a pandemic – outpacing the overall book market’s growth rate of 8.2%. This growth is driven by the increasing demand for Christian content across all age groups, including Millennials and Gen Z.
To capitalize on this expanding market, publishers need to focus on author marketing strategies that empower their writers to build their personal brands and connect with readers.
Here are some industry-proven ways to do just that:
Create an author marketing plan
Publishers should work with their authors to develop a comprehensive marketing plan that includes social media, email marketing, book signings, and other promotional activities. This plan should be tailored to each author’s unique strengths and audience.
Provide marketing resources
Christian publishers can empower their authors by providing marketing resources such as professional book trailers, author websites, and social media graphics. These resources can help authors create a professional and consistent brand image that resonates with readers.
Offer training and support
Many authors may not have experience in marketing or promoting their work. Christian publishers can offer training and support to help their authors develop the skills they need to be successful. This can include webinars, workshops, and one-on-one coaching sessions.
Embrace new technologies
Publishers should stay up to date with the latest technologies and trends in author marketing, such as virtual book tours and podcast interviews. By embracing these new technologies, Christian publishers can help their authors reach a wider audience and connect with readers in new and innovative ways.
The significant growth the Christian publishing industry is experiencing seems poised to continue. To take advantage of this trend, publishers can take these easy steps to empower their authors to market themselves effectively. By creating a comprehensive author marketing plan, providing marketing resources and support, and embracing new technologies, Christian publishers can help their authors build their personal brands and reach a wider audience.
As Christian author and marketer Kaitlyn Bouchillon says, “Marketing is about telling a story that resonates with people. Christian publishers have an opportunity to tell powerful stories that inspire and transform lives.”
Care for some additional strategies and tactics for publishers in the Christian market? Let’s talk.