Don’t Just Publish a Book – Build a Tribe
In today’s digital age, Christian publisher marketing has become more important than ever.
The idea of publishing a book and hoping that readers find it is long since gone.
To succeed in a highly competitive publishing industry, Christian publishers must leverage branding, marketing, and video to not just publish a book, but to create and build an online “tribe” (to borrow from Seth Godin).
Building Your Brand
Building a brand is essential for any business and Christian publishers are no exception. A strong brand can help a publisher stand out from the competition and attract loyal readers who share their values and beliefs. To build a brand, Christian publishers must first identify what sets them apart from other publishers in the market. They must then communicate this unique value proposition to their target audience through their website, social media channels, and other marketing materials.
Developing a Custom Marketing Strategy
Once a Christian publisher has established their brand, they can begin to develop a marketing strategy that will help them reach their target audience. This might include targeted advertising on social media, email marketing campaigns, and influencer partnerships. It is important for Christian publishers to remember that their marketing efforts should be focused on building relationships with their readers, rather than simply promoting their books.
Leveraging the Power of Video
If there was ever a question about the power of video to drive sales, there is no longer.
Today, 91% of consumers want to see more online video content from brands.
Further, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
For these reasons (and many more) Christian publishers can’t afford to not invest in branded video to drive sales and grow their online tribe.
Whether it’s book trailers, author interviews, or behind-the-scenes glimpses of the publishing process, video engages readers and create a sense of community around a particular book or author. Video content can be shared on a publisher’s website, social media channels, and YouTube channel to reach a wider audience.
Live Video and Events
In addition to creating produced video content, Christian publishers can also leverage live video streaming to connect with their readers in real-time. This might include hosting author Q&A sessions, book club discussions, or virtual launch parties. Live video streaming can help to create a sense of excitement and anticipation around a particular book or author, and can help to build a loyal following of readers.
Ultimately, Christian publisher marketing is about building relationships with readers and creating a sense of community around a particular brand, book, or author. By leveraging branding, marketing, and video, Christian publishers can not just publish a book, but can create and build an online tribe of loyal readers who share their values and beliefs.
Can you do this? Absolutely. And if we can ever lend a hand, just give us a call.