Reach New Readers with These 5 Techniques
Christian publishers face the challenge of reaching new readers in a crowded and competitive marketplace. With the rise of digital content and self-publishing, it’s more important than ever for Christian publishers to embrace innovative marketing strategies to connect with new readers.
In this article, we’ll explore five proven ways for Christian publishers to reach new readers and grow their audience.
Social Media Advertising
According to a report by the Pew Research Center, 69% of adults in the United States use social media. Christian publishers can take advantage of this trend by investing in targeted social media advertising campaigns. By using platforms such as Facebook, Twitter, and Instagram, publishers can reach new readers who are interested in Christian content and engage with them in a meaningful way.
Book Clubs and Reading Groups
Book clubs and reading groups are artifacts of the era that gave us the lava lamp and the beehive hairdo, right? Maybe, but they’re still alive and well. In fact, according to a survey by the Pew Research Center, 27% of Americans participate in a book club. Christian publishers can work with local churches and other organizations to create reading groups and small groups around their books, providing a platform for readers to engage with the author and each other.
Influencer Marketing
Christian publishers can also leverage the power of influencer marketing to reach new readers. By partnering with influencers in the Christian community, publishers can tap into their audiences and create buzz around their books. As Christian author and influencer Jen Wilkin says, “Influencer marketing can help Christian publishers connect with readers who may not have heard of their books otherwise.”
Email Marketing
Despite the rise of social media, email marketing remains an effective way to reach new readers. According to a study by Campaign Monitor, email marketing has an average ROI of 4400%. Christian publishers can use email marketing to promote their books, share exclusive content, and build relationships with their audience.
Virtual Events
Even in a post-pandemic world, virtual events continue to play an essential role in Christian publisher marketing. By hosting webinars, book launches, and other virtual events, publishers can reach new readers around the world and create a sense of community around their books. As Christian author and speaker Lisa-Jo Baker says, “Virtual events allow Christian publishers to reach a wider audience and connect with readers in a meaningful way.”
Christian publishers must constantly reach new readers in an increasingly crowded and competitive marketplace. By embracing innovative marketing strategies such as social media advertising, book clubs, influencer marketing, email marketing, and virtual events, publishers can reach new readers and grow their audience. As Christian author and marketer Kaitlyn Bouchillon says, “Christian publisher marketing is about telling a story that resonates with people. By connecting with new readers, Christian publishers have the opportunity to tell powerful stories that inspire and transform lives.”
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