On the Lookout for a Christian Creative Agency?
Any project – be it video production, branding, marketing, or science fair – is really just a series of strategic and creative questions that, once answered, gives you what you’re working for.
Over the years, we’ve developed a set of eight questions that we use to help slingshot projects toward success (yes, we are giving away a bit of our secret formula here).
Whether you choose CHAPTER + VERSE or another Christian creative agency to work with, we hope these questions will guide as you get started…
1. What is the mission of your brand / company / organization?
It all starts with mission and calling. So what are the passion and purpose that drive you? What’s your why ? By tapping into your unique story, we get the rocketfuel needed to power our entire project.
2. How does this piece of content fit into your overall brand story and / or current campaigns?
Context is critical. Understanding how this project’s ‘micro-goal’ fits in with your larger ‘macro-goal’ gives us the foundation we’ll need to build on.
3. Who is your audience for this particular project?
Looking at your message and value proposition through the audience’s eyes is crucial. Does it solve a problem for them? Are we connecting with them on both an emotional and logical level?
4. What action should your audience be motivated to take?
Your message can entertain, surprise, inform, or even disturb. But ultimately, it must also generate an action, be it a purchase, donation, or decision. The right Christian creative agency will be able to help you shape that call to action.
5. How will taking that action make them feel?
By connecting your message to something the audience aspires to, suddenly what you’re talking about becomes much more than a product or service or cause – it’s a path toward the life they want to have and live.
6. What is the budget (or budget range) and need-by date for this project?
Yes, in just one question, we move from ‘touchy feely’ to the nitty-gritties. The great news is that often a limited budget and/or timetable can actually help drive creative ideas that might not have otherwise surfaced.
7. How will you measure the success of this effort?
Maybe you’re looking for an ‘X’ amount uptick in giving. Or follows or YouTube subscriptions. Or simply inspire more folks to volunteer. Regardless of the goal, you set the measure for success and we’ll meet it.
8. Beyond the metrics, what would it take for this experience to be so positive, you couldn’t wait to tell others about it?
Wait, did we say we would meet your standard for success? Sorry – meant to say exceed. Just like you, we don’t just aim for “good enough.” If you’re looking for a seasoned Christian creative agency, try us and experience the CHAPTER + VERSE difference.