Christian university marketing continues to evolve. In today’s digital age, marketing has become an essential tool for businesses and organizations to reach their target audience effectively. Christian universities are no exception as they too need to invest in digital marketing to attract prospective students, donors, and supporters.
However, digital marketing can be expensive, and Christian universities need to ensure that they are not overpaying for their marketing campaigns. In this article, we will discuss tactics Christian universities can use to avoid overpaying for digital marketing.
The first step in avoiding overpaying for Christian University marketing is to define a clear marketing budget. Once a budget has been defined, the university’s marketing team should develop a marketing plan that outlines the objectives, target audience, channels, and expected ROI.
Focus on Organic Reach
Another way to avoid overpaying for Christian university marketing is to focus on organic reach. Organic reach refers to the number of people who see a Christian University’s social media posts, website content, and other marketing materials without paid promotion. According to a recent study, organic reach on social media has declined from 16% in 2012 to less than 6% in 2021 (Hootsuite). As such, Christian universities should focus on creating high-quality, engaging, and relevant content that resonates with their target audience. Pull vs. Push. This will help increase the chances of their content being shared and seen by a larger audience without having to pay for promotion.
Measure Marketing ROI
Furthermore, Christian universities need to measure their marketing ROI regularly. ROI is a critical metric that helps determine the success and effectiveness of a marketing campaign. And while creativity and experimentation will always be part of the mix, the marketing loop is never closed until arriving at Measurement, Analysis, and Optimization.
Partner with a Marketing Agency
Another way to avoid overpaying for Christian University marketing is to work with experienced and reputable marketing agencies. Christian universities should partner with agencies that have experience in the higher education industry and a proven track record of success in the Christian marketing space. These trusted creative agencies can be invaluable in helping Christian universities develop and execute marketing campaigns that are both effective and on-budget.
Leverage Technology
Finally, Christian universities need to leverage technology and automation to streamline their marketing processes and reduce costs. Marketing automation refers to the use of software platforms to automate repetitive marketing tasks such as email marketing, social media posting, and lead nurturing. According to a recent study, 67% of higher education institutions already use marketing automation software (Higher Education Marketing, 2021). By leveraging technology and automation, Christian universities can save time and money while still executing effective marketing campaigns.
Christian universities need to invest in digital marketing to attract prospective students, donors, and supporters. However, they need to ensure that they are not overpaying for their marketing campaigns. Christian universities can avoid overpaying by defining a clear marketing budget, focusing on organic reach, measuring their marketing ROI regularly, working with experienced and reputable marketing agencies, and leveraging technology and automation. By adopting these strategies, Christian universities can execute effective marketing campaigns that drive results and stay within budget.
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