Four Church Marketing Strategies for Pastors
As a pastor, you don’t just have a lot on your plate – you have a lot of plates. Sermon prep, counseling, community outreach… Your time is both precious and limited.
And yet, in this ecosystem of To Do’s lingers “church marketing” – important, yes, but so often pushed off in order to handle a more urgent issue.
But digital marketing for your church doesn’t have to be a drain on your energy or calendar.
In this guide, we’ll explore some fun and effective ways to incorporate digital marketing into your church’s strategy.
1. Embrace Social Media
Social media platforms such as Facebook, Twitter, and Instagram are excellent tools for church marketing. Not only do they provide a way to communicate with your congregation, but they also allow you to reach new people in your community. According to a survey by the Pew Research Center, 69% of adults in the United States use social media. This means that there is a massive audience available for you to connect with. And with a simple content strategy and editorial calendar, you can plan and automate much of your social media efforts.
2. Create Engaging Content
One of the keys to successful church marketing is creating engaging content. This can include blog posts, videos, and social media posts. By creating content that is relevant and interesting to your audience, you can build a loyal following and attract new members to your church. According to HubSpot, content marketing generates three times more leads than traditional marketing methods.
3. Leverage Email Marketing
Email marketing is a wildly effective way to stay in touch with your congregation and keep them informed about upcoming events and activities. According to Campaign Monitor, email marketing has an ROI of 4400%, meaning that for every $1 spent, you can expect a return of $44. Why so effective? Because email allows you to personalize your messages, segment your audience, and track your results.
4. Consider Paid Advertising
Paid advertising, such as Facebook and Google ads, can be an effective way to reach new people in your community. By targeting your ads to specific demographics, such as age, location, and interests, you can ensure that your ads are seen by the right people. According to WordStream, the average cost per click for Facebook ads is $1.72, making it an affordable option for church marketing.
5. Don’t Forget About SEO
Search engine optimization (SEO) is the process of optimizing your website and content to rank higher in search engine results. By focusing on SEO, you can increase your visibility and attract more visitors to your website. According to Moz, the first page of Google captures 71% of search traffic clicks, while the second page only captures 6%. By focusing on SEO, you can ensure that your church is outseen by the people who need it most.
Church Marketing Strategies and How to Make Them Work
As a pastor, you’re busy – that’s not going to change.
What can change is your approach to church marketing strategies for your congregation. By using these proven digital marketing strategies, you can make the most of the time you give to that task. And if you’re ready to take it to the next level, entrust your church messaging and marketing efforts to us here at CHAPTER + VERSE.
We’re ready to learn about your church, your message, and your needs to deliver results that make a difference and give you back hours upon hours of time and effort each and every week.